Cisco Shuts Down Flip Video Axes 550 Employees

first_imgFlip Video, makers of the Flip Ultra, Mino, and Mino HD lines of pocket-sized flash-based camcorders, and who found themselves purchased by Cisco 2 years ago for over $590 million, is no more. Back in 2009 Cisco said they were acquiring Flip Video because the company was “key to Cisco’s strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking,” according to SVP Ned Hooper. Today however, the company announced that it would be ending the Flip Video line of devices, shuttering the offices, and firing the 550 employees who made up the division. Cisco will likely take Flip Video’s technology and apply it to its other videoconferencing products, like Cisco umi and Cisco Unified Videoconferencing, both of which are focused at businesses with telepresence needs. Even umi, which has been marketed to users who want to talk to family members on their television screens, costs too much to be affordable for most home users. Cisco’s approach seems to be to focus on business instead. At the same time, it’s difficult to see how Flip managed to stay competitive up to this point, especially when consumers can record HD video on mobile devices of all shapes and sizes, and those same smartpones are at or below the price-point as Flip Video’s handheld camcorders.AdChoices广告last_img

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