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first_imgNetflix CEO Reed Hastings Ore Huiying/Getty Images for Netflix Netflix CEO Reed Hastings confirmed that his company won’t be playing a role in Apple’s upcoming video streaming service.”We want to have people watch our content on our service,” he said Monday. “We’ve chosen not to integrate into their service.”Apple is expected to reveal its offering at an event next Monday, but Hastings’ comments hint that the TV streaming market could get very competitive. Apple is trying to supplement its original shows by finalizing deals with networks like HBO, Showtime and Starz to license a library of already released content. (Note: Showtime is owned by CBS, CNET’s parent company.) Comments Tags Hastings pointed out that Netflix has already been competing with Amazon, so it’s used to rivals with deep pockets.”You do your best job when you have great competitors,” he said, but he acknowledged that sourcing original content is getting more expensive.He also conceded that it could be a while before Netflix enters the Chinese market, after an attempt to get in by partnering with a local company failed.”We will be blocked in China for a long time,” he said.Apple didn’t respond to a request for comment.Originally published March 19, 3:55 a.m. PT.Updates, 4:44 a.m. and 12:17 p.m.: More details added. reading • Netflix won’t join Apple’s video streaming service Apple will finally reveal its $1 billion-budget TV service 50 Photos Aug 31 • Best places to sell your used electronics in 2019 Now playing: Watch this: Apple Reed Hastings Netflix Apple Internet Services Tech Industry TV and Movies Aug 31 • Your phone screen is gross. Here’s how to clean it Share your voice 3:09 Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors 2019 TV shows you can’t miss See All Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? • 3last_img

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